Dying is good business

Landing page for WordPress' offer to protect your digital presence for a century

WordPress is offering a 100-Year Plan. $38,000, and they’ll preserve your digital legacy for a century. The same amount of time as many burial plots.

The offer reminds me of a combination of:

  • .forever domains names, and
  • The digital legacy platforms that offer digital wills or share post mortem passwords after people die.

Dying is good business.

So is the promise of leaving a legacy.