Research

Questions worth following far enough to change your mind.

I investigate how technology, business, culture, cities, and markets are changing, through evidence, experiments, and building things. The substantial pieces become New Industry, my newsletter. All of it collects here.

How I work through a question

  1. 01ObservationSomething is changing, or doesn't add up.
  2. 02QuestionWhat exactly would I need to know?
  3. 03EvidenceWhat can be measured, tested, or built to find out?
  4. 04InterpretationWhat does it mean, and what doesn't it mean?
  5. 05ImplicationWhat should someone do differently?

Not every piece follows every step. The steps show how I think, not a template.

All research

  1. Sept 2026 The Recommendation AuditWhat do AI models think luxury is? A pre-registered study of how leading models answer a question with no right answer. StudyIn progress

Newsletter

New Industry

AI, emerging technology, fashion, hospitality, and the changing systems around them: what's changing, what the evidence says, and what it means for the people building next. New research arrives here first.