I build and scale systems, products, and brands. I advise and teach founders and teams to build profitable, sustainable businesses.
I work with founders, operators, and leadership teams across strategy, product, marketing, technology, and operations, because the hardest business problems rarely stay inside one discipline. A growth problem often turns out to be a systems problem.
Clients, teams, and stages
$2.4M+
In media spend I manage each month today, at a blended return on ad spend of 6.6x.
$14M
ARR at Benchmade Modern, a Storyworlding client. I scaled monthly revenue from $240K to $1.2M in 28 months at a 9.6x return on marketing spend.
$8M
Revenue in 10 months at niche, the creator network where I was Head of Product and built the platform. Later acquired by Twitter (now X).
12
Countries on stage, including the United Nations in Geneva, SXSW in Austin, Texas, TechChill in Latvia, Web Summit in Portugal, and CEX in Germany.
Start here
An hour with me to get clear on what’s happening and what decision is in front of you.
Start with Ground TruthResearch
I’m investigating how technology, business, culture, cities, and markets are changing, through evidence, experiments, and building things. Some of it becomes Forefield, my newsletter.
Current investigation · In progress
Ask an AI model where to take someone for a romantic dinner in New York, and it will name a place. Which places, and why those? I’m questioning the leading models about luxury to find out whose names they reach for, and whose they leave out.