Introducing Ground Truth
See the opportunity from a new angle.
A focused working session for founders, operators, and leaders facing an important decision, an unclear opportunity, or a situation that no longer makes sense.
On Google Meet or in person. Available in Manhattan. Want me to travel? Drop me an email and we can discuss.
About the Ground Truth session
Sometimes you know something isn't working. A product, a launch, a message, a team. Other times you can see an opening: a market shifting, an idea that won't leave you alone, a new tool that could change how you work. Either way, you're too close to see it clearly, and you don't have three weeks for discovery.
You talk. I ask the questions nobody on your team is positioned to ask, because they’re too close, too polite, or too busy. I look for the assumptions everyone has started treating as facts, and connect things that may not seem related yet.
Somewhere in that hour, the real problem or the real opportunity gets named. Not a reframe of what you already knew. The thing underneath it.
No deck. No follow-up sales call. If it turns into more work, we’ll both already know it’s worth doing.
What we'll examine
- What is actually happening?
- What assumptions are being treated as facts?
- What remains uncertain?
- What decision actually matters?
- What evidence would help?
- What opportunities are we missing?
- How can we take advantage quickly and strategically?
You'll leave with
- A clearer picture of the situation
- Plain notes you can use, within 48 hours
- A sharper understanding of your options
- Concrete next steps, if they are already apparent
- A recording, if you want one
- A new take on the situation, and a fresh perspective
- Recommendations for next steps
- The one question worth keeping in front of you
Good reasons to book
- You have a promising idea and need to know whether there's a real opportunity inside it.
- Several directions seem plausible, and you need to understand what the choice depends on.
- Your work has changed, but the story you're telling about it hasn't.
- A project is moving, but nobody has stopped to question its premise.
What happens after Ground Truth?
Our hour together usually ends one of three ways:
The answer becomes clear.
You know what to do. Go do it.
We need more evidence.
The next step may be a customer conversation, prototype, experiment, data analysis, or simply time.
The opportunity is bigger than an hour.
We’ll have a shared understanding of what it looks like and how to proceed. I’ll scope it out and we’ll get started.
That might mean another conversation or a project. I don’t think you should pay for more of my time simply because it’s on offer.